Business Profile Development

A business or company profile is a marketing document designed to catch the attention of and inform potential purchasers about your goods or services. It must be more than just an advertisement and it must provide a convincing announcement of why a potential purchaser should deal with your business.
The profile is a concise, honest and accurate statement of whom you are, what you provide, how you are structured and governed, your principles, policies and procedures and your trading history and financial viability.
The aim of your business profile is to influence the purchaser's decision by demonstrating your credibility and convincing potential customers that you can offer:
certainty of supply
quality
value for money
minimal risk
The following checklist can be used to help you source the information you will need when preparing your company profile.

Company particulars
Trading name
Company logo
What the business supplies
Parent company (if relevant)
Names of principals
Contact details and web presence
Number of employees
Staff turnover rate (if this is an advantage)
Professional memberships
Industry accreditations held (with copies of relevant documentation)
Registrations and licences held (especially if you hold any specialised certifications)

Financial viability
How long in existence
Average annual turnover or annual growth; and
Copy of last years' financials (or auditor's statement of financial viability)
If you are a new business, find a way to demonstrate viability (if you hold 90 per cent equity in the business and have a low overdraft)
Bank contact details (clients may have their bank talk to your bank). It is wise to contact your bank manager in advance and sign a consent form for the release of information.
Contact details for your accountant (after notifying your accountant)
Ability to carry a debtor for a specified period of time (say, 60 days)
Any other information deemed appropriate and advantageous

Capabilities and capacities
Specific products or services provided
Equipment owned and operated
Details of any specialist equipment or trades
Staff details (name, qualifications, experience etc)
Track record (demonstrate your ability to meet contracts up to a certain value)
Highlight specialist skills and experience (like expertise in remote locations or difficult conditions)

Trading history
Previous contracts held, including any government or major contracts
Significant achievements in servicing these contracts (like completed under budget)
Testimonials
Details of any preferred supplier status
Industry awards received

Insurance details
Various types of liability insurance policies
Asset (Property) insurance policies
Professional indemnity policy
Employee Benefit Scheme policies

Corporate governance
Corporate Governance explains your attitude and approach to your business and its influences on your organisation's industry and workplace 'culture'. The aim is to assure potential purchasers that you have policies and procedures in place to meet your legislative requirements and thus provide a quality and low risk job.

Quality management
Documented processes (checklists)
Certified processes
Trade / professional accreditations

Occupational health and safety
Your business is Occupational Health and Safety (OH&S) aware, trained and compliant
Understand legislation and regulations
Show how you actively manage safety in your workplace (like staff training, signage, safety barriers, incident reporting procedures, plant maintenance and inspection schedules)
Injury-free days (reflects safety 'culture' in the workplace)

Environmental policy
Understand legislation and regulations (contact Northern Territory Department of Natural Resources, Environment and the Arts)
ISO 14000 offers guidance to help formulate your policy
Chamber of Commerce NT has a voluntary Code of Practice, and also offers advice.  Web: www.chambernt.com.au

Industrial relations
Compliance with Awards, Workplace Agreement or Certified Agreement.
Documentation registered
Details of various allowances and fringe benefits paid to employees
Details of induction processes etc (demonstrate how you inform employees of your industrial relations policies).

Layout and production
Quality – professional appearance
Attract the reader's attention
Provides all key information
Accurate and honest
Well written and logical
Spelling and grammar (have it proof read several times)

Print sufficient copies to be able to freely distribute
© Copyright 2011 www.sedgwickrms.com. All Rights Reserved.